Extra Time and Effort

Presentations – what if the people making them were required to listen to them first?

I imagine that we would we enjoy a vastly improved performance. We would hear content expressed with clarity, with passion and interest, stripped of extraneous detail, sloppy language, and confusing digressions.

We would be spared meaningless PowerPoint exhibitions.  We would witness a speaker visibly interested in expressing an idea rather than simply enduring a speaking requirement.

It can be done. For instance, most public speaking self-help books suggest the presenter rehearse with a recording device of some sort. This is good advice. Hear yourself as others would and you will realize where you can improve.

If you can use video to capture a rehearsal – the presenter can both see and hear himself before an audience does. The impact can be astonishing. People would get insight into their own habits and expressions:

“I had no idea I did that with my arms!”

“I don’t look like I believe what I’m saying, do I?”

“Wow, do I really talk that fast?”

“You know, I could have sworn I was speaking in complete sentences.”

“Wait a minute, what was my point with that last part?”

“Oh, dear.”

People with good public speaking skills likely rehearsed and realized there was a bit more engineering that needed to be done before they were truly ready to unveil their presentation to the world.

Their reward: A presentation that was complete, compelling, cohesive…able to stand on its own merits, with a delivery that was confident, practiced, well-paced.

As for the audience, they could focus on the value of the message rather than be distracted by the clumsiness of the messenger.  When you plan your next presentation, think not about yourself, or even the details of what you have to say. Think first about your audience and their expectations for a program that satisfies their need for information.

Give your audience reason to remember its message. It’s absolutely worth the extra time and effort.

Pink Lemonade Theory

Pink Lemonade doesn’t make any sense, if you think about it.

First you have lemons.

Then you dress it up with sugar – knowing that lemonade means making the best of a difficult situation.  So if things are still not working out, can you really just hide problems with a bit more flash and dazzle?

Well, in the short run maybe, but you cannot fool all of the people all of the time.  Those people get really angry when the product or solution you offer really is the old stuff, re-packaged as new again (or pink!).

If you want to make people really upset, tell them you have fixed things, tell them this time it’s different, tell them THIS is the best thing you’ve done so far.  And if it’s not, you’re in trouble.  You will loose all your goodwill earned so far, and their trust will be ten times harder to recover once again.

Mistakes happen when companies are being rushed to get out the latest model. Organizations are sometimes under pressure to save a pending agreement or contract.  It can be an operational challenge to follow-up on all the comments and feedback that you recieve for products or services. But what you say versus what you do, can affect your reputation.

Be careful before you make that next announcement, speech, presentation or press release.  Is it really better, or is it just Pink Lemonade?

Laurie Daschuk, a facilitator with Stop the Presses, organizes meetings for professional organizations and assists professionals with personal branding.