An Association’s members are its customers and also its owners and employers…a strangely unique but interesting structure.
This, of course, sets the stage for many challenges in running a member-owned Association. The key challenge for the Executive Administrator and the Board is to create a common vision that binds the members together into something that is bigger than the individual or a particular interest. Associations ultimately exist to serve a community of members, but it takes work to keep the community functional. Hitting the sweet spot for each of the various services or benefits offered is difficult, particularly when emotions run high and often result in a change of course. Association management is something that on the surface looks easy, but in fact, is very challenging.